Local independent retailer launching membership box service for women’s accessories

lou lou poised to gain market share through leveraging existing bricks and mortar locations Middleburg, Virginia - September 27, 2016

lou lou, the independent retailer of women’s accessories with nearly 30 locations across the East coast, is embracing a new way to reach their customers with the launch of a new monthly membership program: the lou lou box.

“While membership programs are nothing new, we see an opportunity for lou lou by taking advantage of our fashion expertise and customer knowledge. Unlike our competitors, we are coming at this with an established reputation and storefronts in tightly visible retail corridors up and down the East coast,” remarked Ben Wegdam, President and CEO of the company.

Each member will receive accessories at a discounted price, based on their style and preference and picked by a stylist who has experience in a lou lou retail location. Returns and cancellations are easy, shipping is free and members will be able to take advantage of special discounts at loulouboutiques.com. In addition, subscribers will have access to lou lou’s popular private brands such as TDW, Madison, Theia, Foundry, Reverie and Sweet Simplicity.

“We gain exposure with our customers everyday through delivering a one-on-one boutique experience in our stores,” said Wegdam, “and the next step is to offer our customer styling expertise and access to exclusive brands long after she’s gone home.”

Known for offering a selection of stylish and affordable women’s accessories in a boutique setting, the first lou lou opened its doors in Middleburg, Virginia in 2004, and from there local entrepreneurs Ben and Tara Wegdam steadily expanded to multiple locations across DC, Virginia, Maryland, Massachusetts, Connecticut, Georgia, Pennsylvania, North Carolina and South Carolina, and they also operate loulouboutiques.com that offers thousands of accessories for purchase online.

“We choose items so women can access trends and create the same look they see in high fashion photos, but for a fraction of the cost of designer pieces,” said Wegdam. “With our expertise in sourcing unique items and predicting trends, this is a natural extension of our business.”

The lou lou box can be ordered through our website: loulouboutiques.com/louloubox. To learn more about the boutique or the new lou lou box, please contact Stephanie Schaffer at 202.714.5247 or email stephanie@loulouboutiques.com.

September 27, 2016 — Chris Bernard