Independent boutique signs lease bringing popular retail concept to Asheville

Middleburg, Virginia - April 22, 2016

lou lou has signed a lease to bring their boutique to 35 North Lexington Avenue in downtown Asheville, NC. The space is 1,300 square feet and owner Ben Wegdam is looking forward to opening their first North Carolina location by mid-June. “This is the perfect space for us, and we are thrilled to become a part of such a vibrant and diverse marketplace,” said Wegdam.

Known for offering a selection of stylish and affordable women’s accessories in a boutique setting, the first lou lou opened its doors in Middleburg, Virginia in 2004, and from there local entrepreneurs Ben and Tara Wegdam have expanded their family owned business to locations along the East Coast. Most recently, a location was opened in Greenville, SC.

“We choose items so women can access trends and create the same look they see in high fashion photos, but for a fraction of the cost of designer pieces. lou lou simply offers customers more options to create the look,” said Tara Wegdam, owner and buyer for the company.

The independent retailer offers jewelry, handbags, scarves, hats and sunglasses, plus a wide range of gifts and three signature lines exclusive to lou lou: TDW, a classic, elegant line of accessories created by Tara, and Kiki in Paris, a line inspired by their daughters that offers fun mix-and-match pieces for girls and teens. The couple recently developed a new men’s line, LOU, to meet the demand for contemporary masculine accessories and lifestyle items. In addition, the Asheville location will carry accessories from multiple local designers.

The Wegdams and their employees are driven by a passion for retail and a commitment to serving their local communities. Every year, lou lou gives back through supporting a charity by donating a portion of their proceeds across all of their stores on lou lou day, its annual charitable event. For the past two years, the recipient has been Dress for Success, with lou lou donating more than $25,000 towards job training, mentoring and outfitting women getting back into the workforce.

To learn more about the boutique and future expansion plans, please contact Stephanie Schaffer at 202.714.5247 or email You can also find our boutique online at

April 22, 2016 — Chris Bernard