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“We opened our first lou lou in the summer of 2004 in Middleburg, VA. We believed that there was an opportunity for a quality accessory retailer in a boutique setting, despite the ever stronger forces of national retail chains.  Our customers are savvy and have many choices as to where to shop. We aim to provide a level of customer service, merchandise and personal styling that can’t be matched.  We choose items so women can access trends and create the same look they see in high fashion photos, but for a fraction of the cost of designer pieces.”

-Tara Wegdam, Founder & Creative Director




Ben and Tara Wegdam Co-owners of loul lou boutiques

Owners: Tara and Ben Wegdam


We are passionate about accessories, day in day out. It is all we do, and we try to do it the best we can. Our buyers follow trends and create collections, all in the hopes that you will discover your personal style and express it with confidence. We strive to create a business that is independent, vibrant, rewarding for all associates and a credit to the communities we serve. We thank all of our customers for their continued support. Without them we would not have been able to remain passionate and grow our business against all odds.


2004, by Tara & Ben Wegdam


Middleburg, VA


We have locations in Virginia, Maryland, Washington D.C., Massachusetts, Connecticut, North Carolina, South Carolina, and Georgia.  Visit our boutiques page to find one near you!


More boutiques!  Think we’d be a good addition to your neighborhood?
Got some feedback for the brand? We’d love to hear from you. Contact us at or 540.431.2305



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